At Scala Stands, we had the privilege of designing and building Voltrac’s stand for its participation at FIMA, one of the leading international trade fairs for the agricultural sector.
A Space Designed to Make an Impact
The objective was clear: to create an environment that reflected Voltrac’s innovative and disruptive character. We developed a stand with clean lines and a bold aesthetic, where black and the brand’s signature green created a strong, technological visual identity.
The key message — “Hit inefficiency where it hurts most” — was integrated into a large graphic wall, enhanced with strategic lighting to add depth and visual strength, becoming the central communication element of the space.
The Product as the True Protagonist
The stand layout was carefully planned to place the vehicle at the center of attention. The open design and perimeter layout allowed visitors to view the machine from multiple angles, reinforcing its powerful presence within the exhibition hall.
Overhead truss structures with focused lighting highlighted volumes, materials, and technical details, creating an atmosphere that combined technology, innovation, and precision.
A Functional and Welcoming Networking Area
The space was complemented with:
- A customized reception counter
- Meeting tables for commercial discussions
- An audiovisual setup for presentations and demonstrations
- Natural elements to bring warmth and balance to the overall design
This ensured the stand was not only visually striking but also strategically effective for business interactions.
From Concept to Execution
At Scala Stands, we managed the project end-to-end: conceptual design, production, installation, and on-site coordination. The result was a space fully aligned with Voltrac’s brand identity and positioning goals at FIMA.
We continue creating exhibition spaces that elevate brands and turn trade shows into real business opportunities.
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